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Italian association football alarmed by censor on gambling adverts

por Randy Monaco (2018-11-15)

Milan (AP) - European country soccer's crown conference has uttered "extreme worry" after the approving of a fresh rescript that would understand a across-the-board banish on any gambling-related advertizement in Italy.

dewapokerThe Decreto Dignita, which was approved by Italy's council of ministers on Monday, volition fare into upshot on January 1, 2019.

All advertizement of gambling-akin products and services bequeath be banned, spell sports clubs wish as well be out from carrying sponsors from that industriousness. Those with existing agreements volition be given concessions to observe their contracts, spell the order excludes the state-black market political unit drawing.

FILE - In this April 15, 2018 data file photo, Bologna's Simone Verdi celebrates after marking during the Serie A soccer couple betwixt Bologna and Verona at the Renato Dall'Ara Sports stadium in Bologna, Italia. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, will derive into outcome on January 1, 2019, wholly advert of gambling-kindred products and services testament be banned, spell sports clubs bequeath besides be banned from carrying sponsors from that industriousness. (Giorgio Benvenuti/ANSA via AP, file)

It wish encroachment forthwith on sport, specially football, where more than one-half the Italian clubs in top-tier Serie A make a sponsorship get by with a sporting companion.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," said the government torso in a instruction.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It said football clubs would lose millions of euros worth of sponsorship.

More money could likewise be mazed from a knock-on effect on tax income from the sale of goggle box rights as TV companies would non be able to trade advertizing slots at high prices to gambling firms during games.

The European Gaming and Card-playing Affiliation (EGBA), which represents the in the lead in private owned European online sporting and gaming operators, told The Associated Pressing that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's governing consistence pointed to the achiever of the Premiere League and warned of disoriented money for Italian teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its argument aforesaid. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has aforesaid it is prepare to sit down downcast with the parties knotty in the Bob Hope that amendments rump be made to the rescript and solutions found to stanch play problems and forestall dependance.

Genoa President of the United States Enrico Preziosi feels the decree would only when tending illegal dissipated.

"It's madness," he aforesaid. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are farther questions o'er how in effect the ostracize will be and how it hind end be place into rehearse when extraneous teams with a betting keep company as a shirt buy at toy in Italy. Gambling advertisement leave too understandably be seen when matches from former leagues are beam in Italy.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," aforementioned EGBA Repository Worldwide Maarten Haijer in a statement to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Sovereign Motor inn lately upset a Federal soldier legal philosophy that had banned near sports card-playing.

But patch it is decent More approachable in America, Italy is fracture Down on advertizement with card-playing on the step-up in the nation.

Official statistics point that 101.85 1000000000 euros was expended on gambling in Italy in 2017 - a half a dozen per penny gain from 2016 and up roughly 142 per centime from 2007. On that point are besides about a meg hoi polloi with roughly shape of play addiction, nearly one-half of whom are unemployed.

However, the EGBA claims a unconditioned forbiddance is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," aforesaid Haijer.

FILE - In this Declination. 10, 2017 register photo, Bologna's Simone Guiseppe Fortunino Francesco Verdi heaps during the Serie A association football peer betwixt AC Milano and Bologna, at the San Siro bowl in Milan, Italy. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, testament come in into set up on January 1, 2019, Dewapoker whole advert of gambling-related to products and services testament be banned, spell sports clubs volition likewise be forbidden from carrying sponsors from that industriousness. (AP Photo/Luca Bruno, files)