Milan (AP) - Italian soccer's pass conference has verbalised "extreme worry" afterwards the blessing of a New edict that would ensure a broad proscription on whatsoever gambling-kindred advertisement in Italy.

The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, volition total into issue on January 1, 2019.

All advertizing of gambling-related to products and services wish be banned, patch sports clubs leave too be proscribed from carrying sponsors from that industriousness. Those with existing agreements wish be given concessions to honour their contracts, patch the decree excludes the state-be given national drawing.

FILE - In this Apr 15, 2018 file photo, Bologna's Simone Verdi celebrates after scoring during the Serie A soccer catch 'tween Bologna sausage and Verona at the Renato Dall'Ara Bowl in Bologna, Italy. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, testament get into set up on Jan 1, 2019, altogether advertizing of gambling-kindred products and services leave be banned, piece sports clubs leave also be verboten from carrying sponsors from that diligence. (Giorgio Benvenuti/ANSA via AP, file)

It leave bear upon right away on sport, especially football, where More than one-half the Italian clubs in top-level Serie A bear a sponsorship lot with a betting caller.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," aforementioned the government activity consistency in a affirmation.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It aforementioned football clubs would mislay millions of euros deserving of sponsorship.

More money could too be at sea from a knock-on upshot on tax income from the cut-rate sale of tv set rights as TV companies would non be able to sell advert slots at high pressure prices to gaming firms during games.

The European Gaming and Betting Association (EGBA), which represents the starring privately owned European online betting and play operators, told The Associated Wardrobe that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's government activity body pointed to the winner of the Prime minister League and warned of baffled money for Italian teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its command said. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has said it is fix to sit down shoot down with the parties involved in the trust that amendments throne be made to the decree and solutions plant to stanch play problems and forestall dependence.

Genoa President Enrico Preziosi feels the order would alone tending illegal sporting.

"It's madness," he aforesaid. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are further questions over how in effect the banish leave be and how it put up be place into use when foreign teams with a card-playing party as a shirt shop caper in Italy. Gambling advertising will likewise distinctly be seen when matches from early leagues are transmit in Italian Republic.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," aforementioned EGBA Escritoire General Maarten Haijer in a financial statement to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Supreme Romance fresh upturned a authorities jurisprudence that had prohibited to the highest degree sports card-playing.

But spell it is becoming to a greater extent accessible in America, Italy is smashing land on publicizing with card-playing on the increase in the land.

Official statistics record that 101.85 1000000000000 euros was worn out on gambling in Italian Republic in 2017 - a sestet per cent growth from 2016 and up approximately 142 per cent from 2007. In that location are also most a 1000000 hoi polloi with close to var. of gaming addiction, PokerQQ [paviljoendewilgenplas.nl] all but one-half of whom are unemployed.

However, the EGBA claims a sum censor is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," said Haijer.

FILE - In this December. 10, 2017 file photo, Bologna's Simone Verdi heaps during the Serie A association football couple betwixt AC Milano and Bologna, at the San Siro arena in Milan, Italy. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, bequeath issue forth into effectuate on Jan 1, 2019, altogether advertising of gambling-related to products and services volition be banned, patch sports clubs leave as well be out from carrying sponsors from that industry. (AP Photo/Luca Bruno, files)

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