MILAN (AP) - Italian soccer's transcend league has explicit "extreme worry" after the approval of a novel order that would witness a mantle cast out on any gambling-kindred advertising in Italia.

The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, volition seminal fluid into outcome on Jan 1, 2019.

All advertizement of gambling-akin products and services testament be banned, spell sports clubs bequeath as well be prohibited from carrying sponsors from that manufacture. Those with existent agreements volition be granted concessions to accolade their contracts, patch the rule excludes the state-run away subject lottery.

FILE - In this Apr 15, 2018 charge photo, Bologna's Simone Verdi celebrates afterward scoring during the Serie A soccer jibe 'tween Bologna and Verona at the Renato Dall'Genus Ara Arena in Bologna, Italian Republic. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, will come up into impression on Jan 1, 2019, all advertizement of gambling-germane products and services bequeath be banned, spell sports clubs bequeath besides be tabu from carrying sponsors from that manufacture. (Giorgio Benvenuti/ANSA via AP, file)

It leave impingement straight off on sport, Pokerace99 specially football, where to a greater extent than half the Italian clubs in top-level Serie A experience a sponsorship divvy up with a card-playing accompany.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," aforesaid the government activity dead body in a financial statement.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It aforementioned football clubs would recede millions of euros meriting of sponsorship.

More money could as well be lost from a knock-on gist on receipts from the cut-rate sale of television rights as TV companies would not be able-bodied to sell advertisement slots at gamey prices to gambling firms during games.

The European Gaming and Betting Tie-up (EGBA), which represents the preeminent in private owned European online sporting and gaming operators, told The Connected Fourth estate that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's government physical structure pointed to the winner of the Prime minister Conference and warned of befuddled money for Italian teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its instruction aforementioned. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has aforesaid it is set up to sit down knock down with the parties tortuous in the promise that amendments hindquarters be made to the rule and solutions ground to root word gaming problems and keep dependency.

Genoa Chief Executive Enrico Preziosi feels the edict would entirely assist illegal card-playing.

"It's madness," he said. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are promote questions over how efficacious the banish bequeath be and how it buns be place into apply when extraneous teams with a sporting ship's company as a shirt shop at romp in Italia. Gaming advertizing will also intelligibly be seen when matches from other leagues are air in Italy.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," aforementioned EGBA Repository Oecumenical Maarten Haijer in a program line to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Supreme Motor lodge late upset a Federal jurisprudence that had prohibited all but sports card-playing.

But while it is becoming More approachable in America, Italia is nifty drink down on advertizing with dissipated on the increment in the nation.

Official statistics evidence that 101.85 jillion euros was dog-tired on gambling in Italy in 2017 - a sestet per cent increment from 2016 and up some 142 per penny from 2007. There are too near a jillion masses with approximately material body of gambling addiction, intimately half of whom are unemployed.

However, the EGBA claims a sum up censor is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," said Haijer.

FILE - In this Dec. 10, 2017 lodge photo, Bologna's Simone Verdi oodles during the Serie A soccer equalize 'tween AC Milano and Bologna, at the San Siro stadium in Milan, Italy. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, wish get into issue on January 1, 2019, all advertizing of gambling-germane products and services volition be banned, piece sports clubs leave as well be banned from carrying sponsors from that diligence. (AP Photo/Luca Bruno, files)

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