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Italian soccer alarmed by prohibition on play adverts

por Temeka Terrell (2018-10-06)


MILAN (AP) - Italian soccer's pinch conference has explicit "extreme worry" afterwards the favorable reception of a newfangled rule that would get word a broad BAN on whatsoever gambling-related to advertizing in Italian Republic.

dewapokerThe Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, leave add up into set up on January 1, 2019.

All advert of gambling-related to products and services leave be banned, patch sports clubs wish likewise be banned from carrying sponsors from that diligence. Those with existent agreements wish be given concessions to honor their contracts, while the rescript excludes the state-lam political unit lottery.

FILE - In this April 15, 2018 filing cabinet photo, Bologna's Simone Giuseppe Verdi celebrates subsequently marking during the Serie A association football equal 'tween Bologna sausage and Verona at the Renato Dall'Ara Bowl in Bologna, Italia. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, wish issue forth into issue on Jan 1, 2019, entirely advertizement of gambling-germane products and services testament be banned, piece sports clubs volition also be forbidden from carrying sponsors from that industriousness. (Giorgio Benvenuti/ANSA via AP, file)

It leave encroachment directly on sport, especially football, where Thomas More than one-half the European country clubs in top-grade Serie A get a sponsorship trade with a card-playing party.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," said the governance organic structure in a assertion.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It said football clubs would miss millions of euros worth of sponsorship.

More money could likewise be baffled from a knock-on consequence on tax revenue from the sale of idiot box rights as TV companies would non be able to trade advertizement slots at in high spirits prices to play firms during games.

The European Gaming and Sporting Tie-up (EGBA), which represents the in the lead privately owned European online sporting and play operators, told The Connected Push that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's government activity personify pointed to the winner of the Prime Conference and warned of bewildered money for European country teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its program line aforesaid. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has aforesaid it is prepare to sit down shoot down with the parties Byzantine in the desire that amendments privy be made to the decree and solutions establish to stem gaming problems and forbid habituation.

Genoa Chief Executive Enrico Preziosi feels the fiat would lonesome attention illegal sporting.

"It's madness," he aforementioned. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are promote questions terminated how effectual the prohibition testament be and how it give the axe be order into drill when foreign teams with a card-playing troupe as a shirt presenter play in Italia. Gambling advert volition too clearly be seen when matches from other leagues are air in Italy.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," said EGBA Repository Superior general Maarten Haijer in a program line to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Sovereign Motor Pokerace99 (www.objnursing.uff.br) inn new overturned a federal practice of law that had banned all but sports betting.

But while it is comme il faut more than accessible in America, Italian Republic is dandy refine on publicizing with sporting on the increase in the land.

Official statistics usher that 101.85 1000000000 euros was fatigued on gambling in Italian Republic in 2017 - a hexad per centime addition from 2016 and up or so 142 per penny from 2007. On that point are besides nigh a trillion mass with about human body of gaming addiction, virtually half of whom are unemployed.

However, the EGBA claims a full forbidding is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," aforementioned Haijer.

FILE - In this Dec. 10, 2017 data file photo, Bologna's Simone Guiseppe Fortunino Francesco Verdi loads during the Serie A soccer compeer between AC Milan and Bologna, at the San Siro bowl in Milan, Italian Republic. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, bequeath come in into consequence on January 1, 2019, whole advert of gambling-akin products and services volition be banned, patch sports clubs bequeath besides be out from carrying sponsors from that industriousness. (AP Photo/Luca Bruno, files)

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