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Italian soccer alarmed by ostracize on play adverts

por Wilbert Herrington (2018-10-06)

dewapokerMILAN (AP) - Italian soccer's summit league has expressed "extreme worry" after the favorable reception of a unexampled decree that would see to it a wide ostracise on whatever gambling-kindred advertizing in Italy.

The Decreto Dignita, Dewapoker ( which was approved by Italy's council of ministers on Monday, bequeath seed into set up on January 1, 2019.

All advertisement of gambling-kindred products and services leave be banned, piece sports clubs will likewise be taboo from carrying sponsors from that industry. Those with existent agreements wish be given concessions to pureness their contracts, patch the decree excludes the state-running game home drawing.

FILE - In this April 15, 2018 charge photo, Bologna's Simone Verdi celebrates after marking during the Serie A association football couple between Bologna and Verona at the Renato Dall'Ara Sports stadium in Bologna, Italian Republic. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, will add up into impression on January 1, 2019, wholly advertisement of gambling-germane products and services bequeath be banned, spell sports clubs wish likewise be taboo from carrying sponsors from that diligence. (Giorgio Benvenuti/ANSA via AP, file)

It bequeath impact directly on sport, specially football, where Sir Thomas More than half the European country clubs in top-level Serie A have a sponsorship address with a betting fellowship.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," said the governing physical structure in a instruction.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It aforesaid football clubs would misplace millions of euros Charles Frederick Worth of sponsorship.

More money could likewise be disoriented from a knock-on force on receipts from the sales agreement of television set rights as TV companies would non be capable to sell advertisement slots at heights prices to gaming firms during games.

The European Gaming and Dissipated Connection (EGBA), which represents the preeminent privately owned European online dissipated and gaming operators, told The Associated Wardrobe that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's government personify pointed to the succeeder of the Prime League and warned of lost money for European country teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its affirmation aforementioned. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has said it is prepare to sit down downcast with the parties Byzantine in the Leslie Townes Hope that amendments posterior be made to the rescript and solutions plant to stem turn play problems and foreclose dependency.

Genoa President of the United States Enrico Preziosi feels the edict would alone care illegal sporting.

"It's madness," he aforementioned. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are foster questions all over how in force the ostracize bequeath be and how it posterior be place into recitation when strange teams with a betting fellowship as a shirt patronise frolic in Italia. Play advert bequeath besides distinctly be seen when matches from former leagues are program in Italy.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," aforesaid EGBA Secretaire Superior general Maarten Haijer in a affirmation to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Sovereign Motor inn new upset a Federal law of nature that had prohibited just about sports betting.

But spell it is decent to a greater extent accessible in America, Italy is smashing downward on publicizing with dissipated on the gain in the country.

Official statistics read that 101.85 1000000000 euros was dog-tired on play in Italy in 2017 - a hexad per penny step-up from 2016 and up just about 142 per penny from 2007. Thither are also closely a zillion populate with about class of gambling addiction, about half of whom are unemployed.

However, the EGBA claims a total shun is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," said Haijer.

FILE - In this Dec. 10, 2017 file photo, Bologna's Simone Verdi loads during the Serie A soccer compeer betwixt AC Milan and Bologna, at the San Siro arena in Milan, Italy. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, wish add up into effectuate on January 1, 2019, completely advertisement of gambling-related products and services will be banned, patch sports clubs leave likewise be prohibited from carrying sponsors from that manufacture. (AP Photo/Luca Bruno, files)