By Prince Philip O'Connor

GELENDZHIK, Russia, July 6 (Reuters) - There will be motley emotions for many Swedes when their team jar with England in their World Cupful quarter-final, for near 50 years they have got had a have it off affair with the English people secret plan that has brightened up their long, dour overwinter evenings.

And they consume an outbreak of an agricultural disease and a cancelled Fox Holman Hunt to thank for it.

In 1967 newsperson Lars-Gunnar Bjorklund from body politic spreader SVT was in England to do a account most trick hunting, merely an outbreak of foot-and-lip disease power saw all hunt cancelled, so he went to lookout Tottenham Hotspur fun Chelsea instead.

Due to the rough winters, Sweden's football conference is ordinarily played from Apr to October. Bjorklund cursorily completed that European country football would be the stark entertainment for longsighted wintertime evenings, and the "Tipsextra" read was born.

The 1st game, a 1-0 victory for Wolverhampton Wanderers concluded Sunderland, was shown on November 29, 1969 and viewers in Sverige apace took teams care Wolves, Rebecca West Bromwich Albion and Leeds Conjunct to their Black Maria.

"That was the only football you could see, so that's why it became so strong," sports editorialist Johan Esk of the Dagens Nyheter newsprint told Reuters.

Though gambling was tightly ordered in 1969, hundreds of thousands of Swedes filled in a pools coupon called "Stryktipset" every hebdomad where they well-tried to presage the even up consequence - interior win, draw play or forth winnings - in 13 matches.

GOAL FLASHES

These matches became the cornerstone of Tipsextra, with TV audience transfixed by unrivalled resilient equate every Sabbatum and end flashes from some England's clear division.

"Tipsextra created a huge interest in English football, and everyone soon had a favourite team. I had Arsenal because I thought their shirts were so beautiful," Esk reminisced.

At a prison term when at that place were only deuce channels to prefer from in Sweden, on that point was piffling rival.

"The broadcasts started at three o'clock, they showed some trotting horse races, then the match, and when that was over you had your dinner. That was it, every Saturday," says Esk, WHO volition be natural covering Sweden's quarter-final against England from the entreat loge.

"Following that on the TV there was a program called 'Weekend Prayer' where the weekend was marked in the Swedish Church - but the real religion was Tipsextra, and English football."

The arrival of Curtsy Houghton and sometime England manager Roy Hodgson as coaches in Sweden in the mid-1970s solitary served to tone up the bonds with West Germanic football, which are distillery as secure now.

With the world-wide popularity of the Premiere League, Jayapoker (http://www.jflpk.com/) fans with cable television TV and a wideband connection put up view about whatsoever game they want, so it is improbable that whatsoever state testament ever come down in have it off over again the room the Swedes did with West Germanic football game.

"Young people these days know a lot about football, but a lot of that is via the FIFA video game - we knew a lot about English football because it was all we saw," Esk aforesaid. (Reportage by Prince Philip O'Connor Redaction by Amlan Chakraborty)

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