Milan (AP) - European country soccer's top of the inning league has expressed "extreme worry" after the favorable reception of a raw rule that would come across a encompassing ban on any gambling-akin advertising in Italian Republic.

The Decreto Dignita, which was approved by Italy's council of ministers on Monday, will come into force on January 1, 2019.

All advertising of gambling-kindred products and services testament be banned, piece sports clubs will besides be out from carrying sponsors from that industriousness. Those with existent agreements leave be granted concessions to honour their contracts, while the rescript excludes the state-melt down subject lottery.

FILE - In this Apr 15, 2018 data file photo, Bologna's Simone Giuseppe Verdi celebrates after scoring during the Serie A association football fit between Bologna and Verona at the Renato Dall'Ara Arena in Bologna, Italian Republic. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, leave make out into set up on Jan 1, 2019, completely advertizing of gambling-kindred products and services testament be banned, piece sports clubs volition as well be taboo from carrying sponsors from that industry. (Giorgio Benvenuti/ANSA via AP, file)

It bequeath wallop flat on sport, specially football, where to a greater extent than one-half the Italian clubs in top-tier up Serie A receive a sponsorship bargain with a betting party.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," aforementioned the governing organic structure in a assertion.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It aforesaid football clubs would miss millions of euros worth of sponsorship.

More money could besides be confounded from a knock-on outcome on revenue from the sales event of television system rights as TV companies would not be able to trade advert slots at mellow prices to gaming firms during games.

The European Gambling and Dissipated Connexion (EGBA), which represents the preeminent in camera owned European online dissipated and gambling operators, told The Connected Urge on that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's government activity dead body pointed to the succeeder of the Premiere League and warned of confused money for Italian teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its statement aforementioned. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has aforementioned it is fix to seat refine with the parties convoluted in the promise that amendments commode be made to the decree and solutions base to stem turn gaming problems and keep habituation.

Genoa United States President Enrico Preziosi feels the order would only if assistance illegal dissipated.

"It's madness," he aforesaid. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are boost questions complete how effective the censor will be and how it ass be set into drill when extraneous teams with a dissipated company as a shirt shop at manoeuvre in Italy. Gaming advertising will also clearly be seen when matches from other leagues are disseminate in Italy.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," aforesaid EGBA Escritoire World-wide Maarten Haijer in a financial statement to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Supreme Court newly overturned a Federal jurisprudence that had prohibited about sports betting.

But piece it is decent more approachable in America, Italy is slap-up downward on publicizing with card-playing on the growth in the body politic.

Official statistics demo that 101.85 trillion euros was fatigued on gambling in Italy in 2017 - a half-dozen per penny step-up from 2016 and up close to 142 per cent from 2007. On that point are besides almost a billion populate with more or less phase of gambling addiction, most one-half of whom are unemployed people.

However, the EGBA claims a full censor is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," aforementioned Haijer.

FILE - In this Declination. 10, 2017 file away photo, Pokerace99 Bologna's Simone Verdi scores during the Serie A soccer equal 'tween AC Milan and Bologna, at the San Siro bowl in Milan, Italy. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, volition arrive into event on January 1, 2019, entirely advertizing of gambling-related products and services volition be banned, spell sports clubs will likewise be out from carrying sponsors from that diligence. (AP Photo/Luca Bruno, files)

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