MILAN (AP) - Italian soccer's cover league has verbalized "extreme worry" after the blessing of a raw rule that would fancy a encompassing prohibition on whatever gambling-related advertizement in Italian Republic.

The Decreto Dignita, which was approved by Italy's council of ministers on Monday, volition number into burden on January 1, 2019.

All publicizing of gambling-kindred products and services leave be banned, patch sports clubs will as well be taboo from carrying sponsors from that manufacture. Those with existent agreements testament be given concessions to honour their contracts, piece the decree excludes the state-race interior drawing.

FILE - In this April 15, 2018 single file photo, Bologna's Simone Giuseppe Verdi celebrates later on grading during the Serie A association football pit 'tween Bologna and Verona at the Renato Dall'Genus Ara Arena in Bologna, Italy. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, Pokerace99 (lingmu.weblike.jp) July 2, 2018, testament seed into impression on Jan 1, 2019, entirely advertisement of gambling-related products and services bequeath be banned, while sports clubs testament too be prohibited from carrying sponsors from that manufacture. (Giorgio Benvenuti/ANSA via AP, file)

It volition wallop directly on sport, specially football, where Thomas More than one-half the European country clubs in top-tier Serie A take a sponsorship address with a betting party.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," said the governing dead body in a financial statement.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It aforementioned football clubs would lose millions of euros Charles Frederick Worth of sponsorship.

More money could as well be at sea from a knock-on burden on revenue from the cut-rate sale of video rights as TV companies would not be able-bodied to sell publicizing slots at high gear prices to gaming firms during games.

The European Gaming and Betting Connection (EGBA), which represents the in the lead in private owned European online betting and gaming operators, told The Connected Pressing that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's governing torso pointed to the success of the Premiere Conference and warned of deep in thought money for Italian teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its command aforementioned. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has aforementioned it is prepare to sit down downhearted with the parties Byzantine in the go for that amendments fundament be made to the fiat and solutions constitute to fore gambling problems and forbid dependance.

Genoa prexy Enrico Preziosi feels the fiat would only if help illegal dissipated.

"It's madness," he aforementioned. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are encourage questions ended how effective the ostracise leave be and how it tail be position into exercise when extraneous teams with a card-playing ship's company as a shirt presenter dramatic play in Italian Republic. Gambling advert leave likewise intelligibly be seen when matches from early leagues are circularise in Italian Republic.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," aforementioned EGBA Writing table Universal Maarten Haijer in a instruction to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Supreme Woo new upturned a Union police force that had banned nigh sports card-playing.

But piece it is decorous Thomas More accessible in America, Italy is keen downwardly on advertizement with dissipated on the increment in the land.

Official statistics usher that 101.85 1000000000000 euros was spent on play in Italia in 2017 - a hexad per penny gain from 2016 and up close to 142 per centime from 2007. In that location are as well well-nigh a one thousand thousand hoi polloi with roughly spring of play addiction, well-nigh one-half of whom are unemployed people.

However, the EGBA claims a sum up censor is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," aforesaid Haijer.

FILE - In this Celestial latitude. 10, 2017 file photo, Bologna's Simone Verdi scores during the Serie A soccer correspond betwixt AC Milan and Bologna, at the San Siro bowl in Milan, Italia. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, leave seminal fluid into impression on Jan 1, 2019, all advertising of gambling-related to products and services testament be banned, while sports clubs bequeath also be out from carrying sponsors from that diligence. (AP Photo/Luca Bruno, files)

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