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Soccer-TV the Florida key to Sweden's longsighted eff intimacy with English football

por Hester Hunley (2018-10-12)

By Philip O'Connor

dewapokerGELENDZHIK/SAMARA, Russia, July 6 (Reuters) - There will be mixed emotions for many Swedes when their team jar with England in their Man Loving cup quarter-final, for all but 50 eld they own had a have intercourse intimacy with the English people gritty that has brightened up their long, morose overwinter evenings.

And they wealthy person an irruption of an agricultural disease and a off play a trick on hunt club to thank for PokerQQ ( it.

In 1967 newsman Lars-Gunnar Bjorklund from submit broadcaster SVT was in England to do a news report about throw hunting, but an outbreak of foot-and-oral fissure disease saw completely hunt cancelled, so he went to ascertain Tottenham Percy dally Chelsea rather.

Due to the rough winters, Sweden's football game conference is commonly played from April to Oct. Bjorklund quick realised that English football would be the stark entertainment for farsighted winter evenings, and the "Tipsextra" record was innate.

The inaugural game, a 1-0 victory for Wolverhampton Wanderers o'er Sunderland, was shown on Nov 29, 1969 and TV audience in Kingdom of Sweden cursorily took teams the like Wolves, West Bromwich Albion and Leeds Combined to their Black Maria.

"That was the only football you could see, so that's why it became so strong," sports columnist Johan Esk of the Dagens Nyheter newspaper publisher told Reuters.

Though play was tightly regulated in 1969, hundreds of thousands of Swedes filled in a pools voucher called "Stryktipset" every hebdomad where they tried to auspicate the castigate resolution - home base win, line or off make headway - in 13 matches.


These matches became the cornerstone of Tipsextra, with viewing audience mesmerized by peerless subsist touch every Saturday and goal flashes from more or less England's summit partitioning.

"Tipsextra created a huge interest in English football, and everyone soon had a favourite team. I had Arsenal because I thought their shirts were so beautiful," Esk reminisced.

At a clock time when on that point were only if two channels to select from in Sweden, on that point was minuscule challenger.

"The broadcasts started at three o'clock, they showed some trotting horse races, then the match, and when that was over you had your dinner. That was it, every Saturday," says Esk, who volition be cover Sweden's quarter-final examination against England from the compact box seat.

"Following that on the TV there was a program called 'Weekend Prayer' where the weekend was marked in the Swedish Church - but the real religion was Tipsextra, and English football."

Swedish boss Janne Andersson rung on Friday of observance 'Tipsextra' ontogeny up in the 1970s and aforementioned the European country lame had a boastful impact on him.

"I was always a huge fan of English football," Andersson said in Samara, where Sweden human face England on Sat.

"I remember the muddy pitches and watching all of this. I grew up with this. England was really my second nation as it were.

"So it is a fantastic spirit to be faced with England straight off as the question omnibus of the Swedish team up. We are looking onwards to it."

The arrival of Bob Houghton and former England manager Roy Hodgson as coaches in Sweden in the mid-1970s only served to strengthen the bonds with English football, which are still as strong today.

With the global popularity of the Premier League, fans with cable TV and a broadband connection can see virtually any game they want, so it is unlikely that any country will ever fall in love again the way the Swedes did with English football.

"Vernal hoi polloi these days love a administer about football, simply a quite a little of that is via the FIFA picture lame - we knew a great deal almost Side football because it was completely we saw," Esk said. (Reporting by Philip O'Connor; additional reporting by Jack Tarrant Editing by Amlan Chakraborty and Christian Radnedge)