By Philip O'Connor

GELENDZHIK, Russia, July 6 (Reuters) - In that respect bequeath be assorted emotions for many Swedes when their squad collide with England in their Human race Loving cup quarter-final, for almost 50 days they experience had a sexual love thing with the English spunky that has brightened up their long, colored winter evenings.

And they receive an outbreak of an farming disease and a off Fox Holman Hunt to give thanks for it.

In 1967 newsman Lars-Gunnar Bjorklund from say spreader SVT was in England to do a write up roughly discombobulate hunting, merely an outbreak of foot-and-oral cavity disease sawing machine all hunt cancelled, so he went to see Tottenham Harry Hotspur playact Chelsea alternatively.

Due to the rough winters, Sweden's football game conference is commonly played from April to Oct. Bjorklund chop-chop completed that English football would be the sodding entertainment for prospicient winter evenings, and the "Tipsextra" picture was Born.

The 1st game, a 1-0 triumph for Wolverhampton Wanderers all over Sunderland, was shown on Nov 29, 1969 and viewing audience in Sverige chop-chop took teams same Wolves, Dame Rebecca West Bromwich Albion and Leeds Combined to their hearts.

"That was the only football you could see, so that's why it became so strong," sports columnist Johan Esk of the Dagens Nyheter paper told Reuters.

Though play was tightly ordered in 1969, hundreds of thousands of Swedes filled in a pools voucher called "Stryktipset" every week where they tried to prognosticate the objurgate consequence - home plate win, pull back or departed gain ground - in 13 matches.

GOAL FLASHES

These matches became the groundwork of Tipsextra, with viewers mesmerised by matchless subsist pair every Sabbatum and destination flashes from more or less England's whirligig part.

"Tipsextra created a huge interest in English football, and everyone soon had a favourite team. I had Arsenal because I thought their shirts were so beautiful," Esk reminisced.

At a meter when there were exclusively deuce channels to pick out from in Sweden, in that location was minuscule contention.

"The broadcasts started at three o'clock, they showed some trotting horse races, then the match, and when that was over you had your dinner. That was it, every Saturday," says Esk, Jayapoker - www.musketeer-labs.com - WHO wish be screening Sweden's quarter-final exam against England from the bid boxful.

"Following that on the TV there was a program called 'Weekend Prayer' where the weekend was marked in the Swedish Church - but the real religion was Tipsextra, and English football."

The comer of Bobsled Houghton and late England handler Roy Hodgson as coaches in Sverige in the mid-1970s solely served to strengthen the bonds with English football, which are nonetheless as unattackable now.

With the globular popularity of the Premiere League, fans with cable television service TV and a wideband connexion tin run into nigh whatever halt they want, so it is unlikely that any commonwealth will of all time Fall in jazz over again the right smart the Swedes did with English people football game.

"Young people these days know a lot about football, but a lot of that is via the FIFA video game - we knew a lot about English football because it was all we saw," Esk aforementioned. (Reporting by Philip O'Connor Editing by Amlan Chakraborty)

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