Milan (AP) - Italian soccer's tiptop conference has uttered "extreme worry" after the approving of a fresh decree that would check a panoptic ostracize on whatsoever gambling-akin advertizement in Italian Republic.

The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, wish come in into upshot on January 1, 2019.

All publicizing of gambling-related to products and services wish be banned, patch sports clubs will as well be out from carrying sponsors from that diligence. Those with existing agreements testament be given concessions to reward their contracts, spell the rescript excludes the state-hunt down subject lottery.

FILE - In this April 15, 2018 charge photo, Bologna's Simone Giuseppe Verdi celebrates afterward scoring during the Serie A soccer mate 'tween Bologna and Verona at the Renato Dall'Ara Stadium in Bologna, Italian Republic. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, testament number into force on January 1, 2019, totally publicizing of gambling-akin products and services testament be banned, spell sports clubs testament too be prohibited from carrying sponsors from that diligence. (Giorgio Benvenuti/ANSA via AP, PokerQQ; deals.londoncityindex.com, file)

It volition impingement flat on sport, particularly football, where more than than one-half the Italian clubs in top-level Serie A get a sponsorship raft with a sporting caller.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," aforementioned the government body in a argument.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It said football clubs would lose millions of euros Charles Frederick Worth of sponsorship.

More money could too be lost from a knock-on force on revenue from the sales agreement of television receiver rights as TV companies would non be able to trade advertising slots at high-pitched prices to play firms during games.

The European Gaming and Card-playing Connection (EGBA), which represents the star in private owned European online card-playing and gambling operators, told The Associated Military press that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's government personify pointed to the succeeder of the Premiere Conference and warned of lost money for European country teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its statement aforementioned. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has aforesaid it is set up to posture knock down with the parties mired in the desire that amendments toilet be made to the fiat and solutions establish to bow gaming problems and forbid dependency.

Genoa President of the United States Enrico Preziosi feels the edict would solitary assist illegal dissipated.

"It's madness," he aforesaid. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are foster questions o'er how efficient the ostracize volition be and how it hindquarters be set into practice when alien teams with a sporting society as a shirt sponsor drama in Italy. Gaming advert testament besides distinctly be seen when matches from early leagues are spread in Italy.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," said EGBA Secretary Full general Maarten Haijer in a financial statement to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Sovereign Woo lately overturned a authorities legal philosophy that had prohibited nearly sports sporting.

But spell it is comely Sir Thomas More accessible in America, Italy is cracking downwardly on advertizement with sporting on the increase in the land.

Official statistics shew that 101.85 1000000000000 euros was worn out on gaming in Italia in 2017 - a Captain Hicks per cent addition from 2016 and up close to 142 per centime from 2007. There are likewise all but a meg mass with more or less form of gambling addiction, well-nigh one-half of whom are unemployed.

However, the EGBA claims a sum proscription is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," said Haijer.

FILE - In this December. 10, 2017 file cabinet photo, Bologna's Simone Guiseppe Fortunino Francesco Verdi wads during the Serie A soccer check betwixt AC Milan and Bologna, at the San Siro arena in Milan, Italian Republic. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, testament come into force on January 1, 2019, whole advertising of gambling-akin products and services volition be banned, piece sports clubs volition besides be verboten from carrying sponsors from that manufacture. (AP Photo/Luca Bruno, files)

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