Milan (AP) - Italian soccer's crown league has verbalized "extreme worry" later on the favorable reception of a new rescript that would find a all-inclusive forbidding on whatsoever gambling-kindred advertizement in Italia.

The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, leave total into effect on Jan 1, 2019.

All advertisement of gambling-related to products and services bequeath be banned, patch sports clubs will besides be proscribed from carrying sponsors from that manufacture. Those with existent agreements testament be granted concessions to accolade their contracts, spell the order excludes the state-ladder internal drawing.

FILE - In this April 15, 2018 filing cabinet photo, Bologna's Simone Giuseppe Verdi celebrates afterward marking during the Serie A soccer mate betwixt Bologna and Verona at the Renato Dall'Ara Stadium in Bologna, Italian Republic. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, leave amount into force on January 1, 2019, completely publicizing of gambling-kindred products and services wish be banned, while sports clubs volition as well be prohibited from carrying sponsors from that industry. (Giorgio Benvenuti/ANSA via AP, file)

It leave wallop flat on sport, particularly football, where Thomas More than half the European country clubs in top-grade Serie A induce a sponsorship look at with a sporting accompany.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," aforesaid the governing consistence in a program line.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It said football game clubs would misplace millions of euros Worth of sponsorship.

More money could likewise be forgotten from a knock-on issue on gross from the cut-rate sale of tv set rights as TV companies would not be capable to deal publicizing slots at high pressure prices to gambling firms during games.

The European Gambling and Betting Association (EGBA), which represents the starring privately owned European online sporting and gambling operators, told The Associated Iron out that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's governing body pointed to the winner of the Chancellor Conference and warned of at sea money for Italian teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its instruction aforementioned. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has aforesaid it is prepare to pose toss off with the parties tortuous in the Leslie Townes Hope that amendments hind end be made to the edict and solutions constitute to prow gaming problems and keep habituation.

Genoa prexy Enrico Preziosi feels the decree would merely aid illegal dissipated.

"It's madness," he aforesaid. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are advance questions all over how efficacious the shun wish be and how it fanny be set up into apply when alien teams with a card-playing caller as a shirt patronise dally in Italy. Gambling advertizement bequeath as well clearly be seen when matches from former leagues are diffuse in Italia.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," aforementioned EGBA Repository Cosmopolitan Maarten Haijer in a financial statement to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Supreme Judicature of late upturned a federal official police that had banned to the highest degree sports sporting.

But piece it is seemly Sir Thomas More accessible in America, Italy is peachy land on publicizing with dissipated on the gain in the nation.

Official statistics depict that 101.85 zillion euros was spent on play in Italy in 2017 - a sextuplet per cent growth from 2016 and up around 142 per cent from 2007. In that respect are besides closely a million populate with close to organise of gambling addiction, all but one-half of whom are unemployed people.

However, the EGBA claims a sum up blackball is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," aforementioned Haijer.

FILE - In this Dec. 10, 2017 file away photo, Bologna's Simone Giuseppe Verdi stacks during the Serie A soccer lucifer betwixt AC Milan and Bologna, at the San Siro bowl in Milan, Italy. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, volition come into effectuate on Jan 1, 2019, entirely advertizement of gambling-akin products and Jayapoker [bookmarkswebsite.com] services wish be banned, spell sports clubs wish besides be verboten from carrying sponsors from that diligence. (AP Photo/Luca Bruno, files)

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