MILAN (AP) - European country soccer's summit league has uttered "extreme worry" afterward the favorable reception of a freshly rescript that would hear a all-embracing prohibition on whatsoever gambling-kindred advert in Italia.

The Decreto Dignita, which was approved by Italy's council of ministers on Monday, testament get along into outcome on January 1, 2019.

All advertisement of gambling-akin products and services wish be banned, spell sports clubs leave besides be taboo from carrying sponsors from that manufacture. Those with existent agreements bequeath be granted concessions to honour their contracts, while the order excludes the state-hunt down home drawing.

FILE - In this Apr 15, 2018 Indian file photo, Bologna's Simone Verdi celebrates afterwards scoring during the Serie A association football equal betwixt Bologna and Verona at the Renato Dall'Genus Ara Sports stadium in Bologna, Italy. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, PokerQQ 2018, testament come up into effect on Jan 1, 2019, altogether advert of gambling-akin products and services testament be banned, patch sports clubs volition too be forbidden from carrying sponsors from that industry. (Giorgio Benvenuti/ANSA via AP, file)

It volition impact straight off on sport, peculiarly football, where Thomas More than one-half the Italian clubs in top-grade Serie A take a sponsorship mess with a sporting caller.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," aforementioned the governing body in a statement.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It said football clubs would drop off millions of euros deserving of sponsorship.

More money could too be at sea from a knock-on effect on tax revenue from the sales event of telecasting rights as TV companies would not be able to betray advertisement slots at high school prices to gambling firms during games.

The European Gambling and Sporting Connection (EGBA), which represents the starring in private owned European online betting and gaming operators, told The Connected Fourth estate that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's governing organic structure pointed to the success of the Prime Conference and warned of helpless money for European country teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its financial statement aforesaid. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has aforesaid it is gear up to ride pull down with the parties tangled in the desire that amendments buns be made to the edict and solutions plant to staunch gambling problems and keep dependance.

Genoa President of the United States Enrico Preziosi feels the order would merely help illegal dissipated.

"It's madness," he said. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are boost questions all over how in force the ostracise leave be and how it pot be set into practise when foreign teams with a betting company as a shirt presenter recreate in Italy. Gambling advertisement volition as well clearly be seen when matches from other leagues are pass around in Italy.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," aforesaid EGBA Repository Full general Maarten Haijer in a financial statement to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Supreme Solicit latterly overturned a Fed police that had prohibited well-nigh sports sporting.

But piece it is decent more than accessible in America, Italy is groovy shoot down on advertising with card-playing on the growth in the area.

Official statistics prove that 101.85 million euros was gone on play in Italy in 2017 - a hexad per penny increase from 2016 and up about 142 per centime from 2007. There are as well almost a jillion populate with more or less physique of play addiction, virtually half of whom are unemployed.

However, the EGBA claims a add forbidding is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," aforesaid Haijer.

FILE - In this Celestial latitude. 10, 2017 single file photo, Bologna's Simone Verdi tons during the Serie A soccer tally between AC Milan and Bologna, at the San Siro bowl in Milan, Italy. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, wish occur into upshot on Jan 1, 2019, wholly advertising of gambling-akin products and services testament be banned, while sports clubs wish as well be banned from carrying sponsors from that diligence. (AP Photo/Luca Bruno, files)

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