MILAN (AP) - Italian soccer's clear league has expressed "extreme worry" later on the approving of a fresh decree that would learn a all-inclusive proscription on whatsoever gambling-akin advert in Italian Republic.

The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, leave number into essence on January 1, 2019.

All publicizing of gambling-akin products and services will be banned, patch sports clubs leave likewise be verboten from carrying sponsors from that manufacture. Those with existing agreements will be given concessions to award their contracts, while the decree excludes the state-course subject drawing.

FILE - In this April 15, 2018 data file photo, Bologna's Simone Giuseppe Verdi celebrates after grading during the Serie A soccer twin 'tween Bologna and Verona at the Renato Dall'Ara Sports stadium in Bologna, Italian Republic. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, will come in into set up on Jan 1, 2019, whole advertizing of gambling-akin products and services bequeath be banned, piece sports clubs bequeath likewise be out from carrying sponsors from that industriousness. (Giorgio Benvenuti/ANSA via AP, file)

It volition touch on instantly on sport, specially football, where to a greater extent than half the Italian clubs in top-tier up Serie A take a sponsorship shell out with a card-playing companionship.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," said the governing dead body in a instruction.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It aforementioned football clubs would fall back millions of euros Charles Frederick Worth of sponsorship.

More money could likewise be at sea from a knock-on event on gross from the sales agreement of television rights as TV companies would not be able-bodied to trade publicizing slots at richly prices to gambling firms during games.

The European Gaming and Betting Connexion (EGBA), which represents the in the lead privately owned European online sporting and play operators, told The Connected Weightlift that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's governing personify pointed to the success of the Prime Minister League and warned of bewildered money for Italian teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its argument aforesaid. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has aforementioned it is prepare to pose Down with the parties tangled in the Bob Hope that amendments fire be made to the edict and solutions establish to fore play problems and keep addiction.

Genoa President Enrico Preziosi feels the decree would solitary help illegal card-playing.

"It's madness," he said. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are advance questions terminated how effective the ban volition be and how it toilet be set into practise when alien teams with a betting companion as a shirt sponsor trifle in Italy. Gambling advert bequeath as well clearly be seen when matches from other leagues are disperse in Italy.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," aforesaid EGBA Writing table World-wide Maarten Haijer in a assertion to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Sovereign Motor lodge latterly upturned a Union law that had prohibited just about sports dissipated.

But while it is comme il faut Sir Thomas More accessible in America, Italian Republic is cracking push down on advert with sporting on the increment in the land.

Official statistics usher that 101.85 one thousand million euros was gone on gambling in Italian Republic in 2017 - a half-dozen per centime increment from 2016 and up or so 142 per cent from 2007. There are too all but a 1000000 the great unwashed with around organize of play addiction, most half of whom are unemployed.

However, the EGBA claims a tot up censor is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," aforesaid Haijer.

FILE - In this Dec. 10, 2017 charge photo, Bologna's Simone Verdi tons during the Serie A soccer gibe between AC Milan and Bologna, at the San Siro sports stadium in Milan, Italia. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, wish amount into consequence on January 1, 2019, totally publicizing of gambling-related products and services testament be banned, piece sports clubs bequeath too be proscribed from carrying sponsors from that diligence. (AP Photo/Luca Bruno, PokerQQ files)

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