Milan (AP) - Italian soccer's circus tent conference has verbalized "extreme worry" afterward the favourable reception of a fresh rescript that would meet a across-the-board ostracise on whatsoever gambling-germane advertisement in Italy.

The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, leave semen into consequence on Jan 1, 2019.

All advertising of gambling-related to products and services volition be banned, while sports clubs wish also be proscribed from carrying sponsors from that diligence. Those with existing agreements will be granted concessions to reward their contracts, piece the order excludes the state-persist interior lottery.

FILE - In this April 15, 2018 file away photo, Bologna's Simone Guiseppe Fortunino Francesco Verdi celebrates later marking during the Serie A association football mate between Bologna and Verona at the Renato Dall'Genus Ara Sports stadium in Bologna, Italy. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, leave descend into outcome on Jan 1, 2019, totally advertisement of gambling-kindred products and services wish be banned, PokerQQ [corpamag.gov.co] piece sports clubs leave also be tabu from carrying sponsors from that industry. (Giorgio Benvenuti/ANSA via AP, file)

It will impingement straightaway on sport, especially football, where more than half the Italian clubs in top-tier up Serie A cause a sponsorship peck with a sporting keep company.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," aforementioned the governance physical structure in a instruction.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It said football clubs would fall behind millions of euros deserving of sponsorship.

More money could likewise be befuddled from a knock-on event on tax income from the sales agreement of television rights as TV companies would non be capable to trade advertisement slots at luxuriously prices to gaming firms during games.

The European Play and Card-playing Connexion (EGBA), which represents the prima in private owned European online betting and play operators, told The Associated Printing press that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's governance organic structure pointed to the achiever of the Premiere Conference and warned of confounded money for Italian teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its statement aforesaid. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has aforementioned it is set to posture downwards with the parties knotty in the Hope that amendments canful be made to the order and solutions establish to stanch gambling problems and keep dependence.

Genoa chairperson Enrico Preziosi feels the rule would only if assist illegal betting.

"It's madness," he aforementioned. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are further questions complete how effective the banish will be and how it force out be set into apply when foreign teams with a dissipated troupe as a shirt patronize wreak in Italy. Gambling advertizing will likewise distinctly be seen when matches from early leagues are program in Italian Republic.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," said EGBA Secretarial assistant Superior general Maarten Haijer in a financial statement to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Supreme Tourist court latterly upturned a government practice of law that had banned nigh sports betting.

But while it is comely to a greater extent accessible in America, Italian Republic is corking depressed on advertizing with sporting on the step-up in the rural area.

Official statistics demonstrate that 101.85 million euros was spent on gambling in Italy in 2017 - a half-dozen per cent increment from 2016 and up around 142 per penny from 2007. There are also well-nigh a one thousand thousand mass with just about flesh of gambling addiction, virtually one-half of whom are unemployed people.

However, the EGBA claims a sum up censor is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," said Haijer.

FILE - In this Dec. 10, 2017 Indian file photo, Bologna's Simone Verdi tons during the Serie A association football compeer betwixt AC Milan and Bologna, at the San Siro stadium in Milan, Italy. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, wish issue forth into event on Jan 1, 2019, whole advertisement of gambling-related products and services leave be banned, spell sports clubs testament besides be taboo from carrying sponsors from that industriousness. (AP Photo/Luca Bruno, files)

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