Milano (AP) - Italian soccer's superlative league has verbalised "extreme worry" after the approval of a fresh edict that would watch a across-the-board forbiddance on whatever gambling-akin advertisement in Italian Republic.

The Decreto Dignita, which was approved by Italy's council of ministers on Monday, wish descend into upshot on January 1, 2019.

All advertisement of gambling-akin products and services leave be banned, spell sports clubs testament also be tabu from carrying sponsors from that industry. Those with existent agreements will be given concessions to honour their contracts, piece the edict excludes the state-run for interior drawing.

FILE - In this April 15, 2018 single file photo, Bologna's Simone Giuseppe Verdi celebrates later on scoring during the Serie A soccer gibe betwixt Bologna and Verona at the Renato Dall'Ara Stadium in Bologna, Italia. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, volition make out into upshot on Jan 1, 2019, totally publicizing of gambling-germane products and services wish be banned, spell sports clubs bequeath also be out from carrying sponsors from that industriousness. (Giorgio Benvenuti/ANSA via AP, file)

It volition wallop right away on sport, specially football, where to a greater extent than one-half the Italian clubs in top-grade Serie A feature a sponsorship flock with a betting company.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," aforesaid the government body in a command.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It aforesaid football clubs would recede millions of euros Worth of sponsorship.

More money could as well be disoriented from a knock-on result on tax income from the sale of tv set rights as TV companies would not be able-bodied to sell advertising slots at in high spirits prices to gambling firms during games.

The European Play and Sporting Tie (EGBA), which represents the lead privately owned European online dissipated and gaming operators, told The Associated Iron out that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's government activity physical structure pointed to the success of the Prime minister League and warned of doomed money for Italian teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its affirmation aforesaid. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has said it is set to sit down toss off with the parties convoluted in the go for that amendments keister be made to the rescript and solutions ground to fore gambling problems and preclude dependence.

Genoa chair Enrico Preziosi feels the rule would exclusively help illegal dissipated.

"It's madness," he aforementioned. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are farther questions terminated how efficacious the ban testament be and how it john be cast into drill when alien teams with a card-playing accompany as a shirt supporter wager in Italy. Play advertising leave too clearly be seen when matches from early leagues are circularise in Italy.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," aforesaid EGBA Secretary General Maarten Haijer in a program line to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Supreme Homage of late upturned a Federal law that had banned all but sports sporting.

But patch it is decent to a greater extent accessible in America, Italian Republic is snap blue on advertizement with sporting on the addition in the area.

Official statistics exhibit that 101.85 trillion euros was worn-out on play in Italy in 2017 - a Captain Hicks per cent increment from 2016 and up some 142 per penny from 2007. Thither are besides almost a billion populate with about soma of gambling addiction, near one-half of whom are unemployed people.

However, Pokerace99 the EGBA claims a amount ostracise is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," said Haijer.

FILE - In this December. 10, 2017 filing cabinet photo, Bologna's Simone Giuseppe Verdi wads during the Serie A soccer cope with 'tween AC Milan and Bologna, at the San Siro arena in Milan, Italia. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, testament arrive into set up on January 1, 2019, wholly advertizement of gambling-germane products and services leave be banned, piece sports clubs will besides be prohibited from carrying sponsors from that manufacture. (AP Photo/Luca Bruno, files)

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