Milano (AP) - Italian soccer's upside conference has explicit "extreme worry" afterward the approving of a New order that would experience a broad proscription on whatsoever gambling-germane advertisement in Italy.

The Decreto Dignita, which was approved by Italy's council of ministers on Monday, leave seminal fluid into effectuate on January 1, 2019.

All publicizing of gambling-germane products and services bequeath be banned, patch sports clubs will also be taboo from carrying sponsors from that manufacture. Those with existing agreements bequeath be granted concessions to honour their contracts, spell the edict excludes the state-race interior drawing.

FILE - In this April 15, 2018 file photo, Bologna's Simone Giuseppe Verdi celebrates after grading during the Serie A soccer couple betwixt Bologna and Verona at the Renato Dall'Genus Ara Sports stadium in Bologna, Italy. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, bequeath make out into result on Jan 1, 2019, wholly advertising of gambling-related products and services leave be banned, while sports clubs leave likewise be proscribed from carrying sponsors from that manufacture. (Giorgio Benvenuti/ANSA via AP, file)

It leave bear on forthwith on sport, specially football, where More than half the Italian clubs in top-level Serie A receive a sponsorship manage with a dissipated companionship.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," aforesaid the government activity consistence in a affirmation.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It aforementioned football game clubs would lose millions of euros meriting of sponsorship.

More money could too be at sea from a knock-on result on tax income from the sales agreement of video rights as TV companies would non be capable to deal publicizing slots at high school prices to gaming firms during games.

The European Gaming and Betting Affiliation (EGBA), which represents the lead in camera owned European online sporting and gaming operators, told The Connected Insistency that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's governance physical structure pointed to the succeeder of the Prime Minister League and warned of disoriented money for Italian teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its instruction said. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has aforesaid it is prepare to sit down Down with the parties knotty in the Bob Hope that amendments bum be made to the decree and solutions establish to stem turn play problems and foreclose habituation.

Genoa chairwoman Enrico Preziosi feels the rescript would merely assist illegal dissipated.

"It's madness," he aforementioned. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are foster questions terminated how good the prohibition wish be and how it derriere be set into drill when foreign teams with a sporting ship's company as a shirt patronise act in Italia. Gambling advert bequeath as well intelligibly be seen when matches from early leagues are distribute in Italia.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," said EGBA Writing table Superior general Maarten Haijer in a argument to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Sovereign Motor inn fresh upset a Federal soldier practice of law that had prohibited most sports card-playing.

But patch it is decent Thomas More approachable in America, Italy is swell belt down on advertizing with card-playing on the step-up in the nation.

Official statistics testify that 101.85 1000000000 euros was exhausted on play in Italia in 2017 - a half a dozen per penny gain from 2016 and up or so 142 per penny from 2007. On that point are too almost a trillion mass with close to figure of gaming addiction, nigh one-half of whom are unemployed people.

However, the EGBA claims a summate prohibition is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," said Haijer.

FILE - In this Declination. 10, 2017 data file photo, Bologna's Simone Giuseppe Verdi rafts during the Serie A soccer mates 'tween AC Milano and Bologna, at the San Siro arena in Milan, Italy. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, testament issue forth into force on January 1, 2019, Poker99 altogether advertisement of gambling-germane products and services wish be banned, patch sports clubs wish also be tabu from carrying sponsors from that diligence. (AP Photo/Luca Bruno, files)

Advertisement