MILAN (AP) - Italian soccer's peak conference has verbalized "extreme worry" later on the approving of a raw decree that would assure a across-the-board cast out on whatsoever gambling-related publicizing in Italia.

The Decreto Dignita, Pokerace99 which was sanctioned by Italy's council of ministers on Monday, bequeath amount into outcome on Jan 1, 2019.

All advertising of gambling-germane products and services volition be banned, while sports clubs will as well be verboten from carrying sponsors from that industriousness. Those with existent agreements wish be granted concessions to laurels their contracts, piece the fiat excludes the state-bleed internal lottery.

FILE - In this April 15, 2018 single file photo, Bologna's Simone Guiseppe Fortunino Francesco Verdi celebrates later on grading during the Serie A soccer equalize betwixt Bologna and Verona at the Renato Dall'Ara Bowl in Bologna, Italia. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, volition amount into set up on January 1, 2019, whole advert of gambling-akin products and services bequeath be banned, while sports clubs bequeath likewise be taboo from carrying sponsors from that industry. (Giorgio Benvenuti/ANSA via AP, file)

It testament touch on now on sport, peculiarly football, where More than one-half the European country clubs in top-grade Serie A experience a sponsorship address with a card-playing company.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," aforesaid the government dead body in a command.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It said football clubs would suffer millions of euros meriting of sponsorship.

More money could too be missed from a knock-on consequence on gross from the cut-rate sale of tv set rights as TV companies would not be capable to trade publicizing slots at richly prices to gaming firms during games.

The European Gaming and Sporting Affiliation (EGBA), which represents the leading in private owned European online dissipated and gaming operators, told The Connected Wardrobe that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's governing personify pointed to the success of the Premier League and warned of disoriented money for Italian teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its affirmation said. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has said it is fix to ride belt down with the parties knotty in the promise that amendments tail be made to the rule and solutions plant to prow gaming problems and forbid habituation.

Genoa Chief Executive Enrico Preziosi feels the order would alone assistance illegal betting.

"It's madness," he aforementioned. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are farther questions terminated how good the banish wish be and how it rear be commit into practice when foreign teams with a card-playing companionship as a shirt patronise take on in Italy. Gambling advertizing leave too clearly be seen when matches from other leagues are programme in Italy.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," said EGBA Secretarial assistant General Maarten Haijer in a assertion to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Sovereign Royal court newly overturned a federal official jurisprudence that had prohibited well-nigh sports card-playing.

But spell it is comme il faut More approachable in America, Italy is great pull down on publicizing with sporting on the growth in the nation.

Official statistics shew that 101.85 zillion euros was dog-tired on gaming in Italy in 2017 - a half a dozen per cent increment from 2016 and up close to 142 per cent from 2007. At that place are likewise nearly a million mass with just about sort of gambling addiction, all but half of whom are unemployed.

However, the EGBA claims a number forbidding is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," aforementioned Haijer.

FILE - In this December. 10, 2017 data file photo, Bologna's Simone Verdi dozens during the Serie A soccer cope with between AC Milano and Bologna, at the San Siro bowl in Milan, Italian Republic. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, bequeath number into issue on Jan 1, 2019, totally advert of gambling-kindred products and services leave be banned, spell sports clubs will besides be tabu from carrying sponsors from that industry. (AP Photo/Luca Bruno, files)

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