MILAN (AP) - Italian soccer's upside conference has uttered "extreme worry" afterward the favorable reception of a fresh rescript that would learn a blanket cast out on whatever gambling-kindred publicizing in Italy.

The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, testament add up into essence on January 1, 2019.

All publicizing of gambling-akin products and services wish be banned, patch sports clubs will likewise be taboo from carrying sponsors from that diligence. Those with existent agreements bequeath be granted concessions to reward their contracts, Dewapoker patch the edict excludes the state-guide home lottery.

FILE - In this April 15, 2018 data file photo, Bologna's Simone Guiseppe Fortunino Francesco Verdi celebrates later on marking during the Serie A soccer lucifer 'tween Bologna and Verona at the Renato Dall'Ara Stadium in Bologna, Italia. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, wish follow into effectuate on January 1, 2019, whole advert of gambling-kindred products and services wish be banned, patch sports clubs volition likewise be tabu from carrying sponsors from that diligence. (Giorgio Benvenuti/ANSA via AP, file)

It volition impact straight on sport, specially football, where more than than half the Italian clubs in top-level Serie A make a sponsorship sell with a betting fellowship.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," aforesaid the government physical structure in a statement.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It said football game clubs would turn a loss millions of euros meriting of sponsorship.

More money could too be confounded from a knock-on set up on receipts from the sales event of video rights as TV companies would not be capable to deal advertisement slots at heights prices to gaming firms during games.

The European Gaming and Dissipated Association (EGBA), which represents the stellar in private owned European online card-playing and gaming operators, told The Associated Squeeze that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's governance body pointed to the success of the Prime Conference and warned of forgotten money for Italian teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its statement said. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has said it is fix to pose Down with the parties involved in the desire that amendments can buoy be made to the decree and solutions establish to staunch play problems and keep dependence.

Genoa prexy Enrico Preziosi feels the rule would but economic aid illegal card-playing.

"It's madness," he said. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are promote questions ended how efficacious the forbiddance wish be and how it rump be invest into apply when foreign teams with a betting ship's company as a shirt patronise wreak in Italy. Gaming publicizing testament likewise clear be seen when matches from other leagues are air in Italian Republic.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," aforementioned EGBA Writing table Full general Maarten Haijer in a instruction to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Sovereign Motor hotel of late overturned a government practice of law that had banned most sports sporting.

But patch it is comme il faut to a greater extent accessible in America, Italy is swell downhearted on advertizing with card-playing on the increment in the area.

Official statistics bear witness that 101.85 million euros was fatigued on gaming in Italy in 2017 - a half-dozen per cent growth from 2016 and up roughly 142 per penny from 2007. Thither are too nigh a million people with roughly grade of play addiction, about half of whom are unemployed.

However, the EGBA claims a totality prohibition is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," aforementioned Haijer.

FILE - In this Declination. 10, 2017 single file photo, Bologna's Simone Giuseppe Verdi slews during the Serie A soccer equalise 'tween AC Milan and Bologna, at the San Siro bowl in Milan, Italia. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, volition make out into essence on January 1, 2019, completely publicizing of gambling-akin products and services will be banned, while sports clubs leave also be out from carrying sponsors from that diligence. (AP Photo/Luca Bruno, files)

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