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Italian soccer alarmed by forbidding on gaming adverts

por Celsa Edens (2018-09-24)

Milan (AP) - European country soccer's circus tent league has verbalised "extreme worry" subsequently the commendation of a recently order that would learn a across-the-board prohibition on whatsoever gambling-akin advertising in Italia.

dewapokerThe Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, volition issue forth into consequence on January 1, 2019.

All advertising of gambling-akin products and services wish be banned, patch sports clubs testament likewise be banned from carrying sponsors from that manufacture. Those with existent agreements wish be given concessions to laurels their contracts, piece the rescript excludes the state-consort interior drawing.

FILE - In this April 15, 2018 file photo, Dewapoker [] Bologna's Simone Verdi celebrates later on scoring during the Serie A soccer fit between Bologna and Verona at the Renato Dall'Ara Sports stadium in Bologna, Italy. The Decreto Dignita, which was sanctioned by Italy's council of ministers on Monday, July 2, 2018, wish issue forth into effect on January 1, 2019, whole advertising of gambling-germane products and services volition be banned, patch sports clubs volition also be tabu from carrying sponsors from that manufacture. (Giorgio Benvenuti/ANSA via AP, file)

It wish wallop direct on sport, especially football, where Thomas More than half the Italian clubs in top-tier up Serie A cause a sponsorship administer with a dissipated accompany.

"The Lega Serie A is following with extreme worry the developments of the "Decreto Legge Dignita" and the impact on Italian football of rules which ban advertising from betting firms," aforementioned the governing personify in a financial statement.

"In highlighting the clear disparity compared to other countries in Europe and the world, where such bans don't exist, and showing the negative consequences of such a measure, the Lega Serie A points out that in the 2017-18 season 12 top-flight clubs had a partnership agreement with companies from the betting sector."

It said football clubs would recede millions of euros worth of sponsorship.

More money could likewise be befuddled from a knock-on issue on receipts from the sale of tv set rights as TV companies would not be able to sell advertising slots at high up prices to play firms during games.

The European Gaming and Sporting Tie (EGBA), which represents the preeminent in private owned European online card-playing and play operators, told The Connected Mechanical press that "each year gambling operators contribute about 120 million euros ($140 million) to sponsor sports teams and leagues in Italy."

Serie A's government activity dead body pointed to the success of the Premier League and warned of preoccupied money for Italian teams.

"In the Premier League, identified by everyone as the benchmark for its ability to generate resources, 45 percent of clubs have a gaming firm as a shirt sponsor and in all the stadiums, on screens pitchside, there is advertising from betting companies," its argument aforesaid. "Prohibiting the firms from this sector to invest in advertising in our country would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams."

The Lega Serie A has aforesaid it is prepare to ride dispirited with the parties convoluted in the Leslie Townes Hope that amendments hindquarters be made to the decree and solutions launch to base gaming problems and keep dependance.

Genoa Chief Executive Enrico Preziosi feels the edict would only if aid illegal sporting.

"It's madness," he aforementioned. "It would be a huge blow for us and wouldn't even resolve the problem it wants to face ... They don't understand the devastating effects there will be on football, where thousands of people work."

There are boost questions over how efficient the banish wish be and how it give the axe be lay into practise when strange teams with a betting company as a shirt patronize playing period in Italia. Play publicizing leave too distinctly be seen when matches from early leagues are pass around in Italy.

"We would also question the practicality of introducing a total ban on advertising as a result of the cross-border nature of the Internet and television," aforementioned EGBA Writing table Superior general Maarten Haijer in a affirmation to the AP. "Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy."

The U.S. Sovereign Margaret Court lately overturned a authorities law that had banned just about sports card-playing.

But spell it is decent Thomas More approachable in America, Italian Republic is great depressed on advertising with card-playing on the addition in the land.

Official statistics shew that 101.85 jillion euros was exhausted on gaming in Italia in 2017 - a sextet per centime gain from 2016 and up around 142 per cent from 2007. Thither are besides intimately a jillion mass with or so signifier of gaming addiction, just about one-half of whom are unemployed people.

However, the EGBA claims a amount ostracise is "counter-productive" to protecting consumers.

"One of the important benefits of gambling advertising is that it directs Italian customers towards those gambling operators who are licensed to operate and comply with the rules in Italy," aforesaid Haijer.

FILE - In this Dec. 10, 2017 file photo, Bologna's Simone Verdi wads during the Serie A soccer fit between AC Milan and Bologna, at the San Siro arena in Milan, Italy. The Decreto Dignita, which was approved by Italy's council of ministers on Monday, July 2, 2018, wish ejaculate into consequence on Jan 1, 2019, completely advertisement of gambling-related to products and services wish be banned, while sports clubs will likewise be proscribed from carrying sponsors from that industriousness. (AP Photo/Luca Bruno, files)