Responsabilidad Social de las Empresas de Turismo Marino

Olga González Morales, Agustín Santana-Talavera, Francisco J. Calero García

Resumen


Esta investigación analiza el nivel de compromiso con la Responsabilidad Social Empresarial de las empresas de turismo marino. Se estudian los impulsores y las barreras que facilitan o limitan que estas empresas pongan en marcha acciones socialmente responsables. Se elaboró un cuestionario dirigido a los responsables de las empresas del sector y se diseñó un modelo de ecuaciones estructurales. Los resultados muestran un nivel relativamente alto de compromiso con la RSE. Los impulsores se sitúan por encima de la media, excepto la exigencia o presión de las empresas-clientes, la presión social y la reducción de costes e incremento de ingresos, que no alcanzan la media. En cuanto a las barreras, se observa que no consideran que exista una falta de compromiso del propietario y/o gerente, ni de las empresas-clientes, sin embargo, sí consideran barreras importantes la excesiva y compleja normativa y el grado de colaboración con agentes públicos y privados.

 

 


Palabras clave


Responsabilidad Social Empresarial; turismo marino; gobernanza

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Referencias


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P-ISSN 1317-8822  E-ISSN 2477-9547 

DOI: https://doi.org/10.53766/VIGEREN
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