Las redes sociales como entorno lingüístico: un estudio de las manifstaciones comunicativas en contextos culturales, lingüísticos y cognitivos

Liudmyla Mialkovska, Lutskryna Zabiiaka, Larysa Pylypiuk, Tetiana Bondar, Larysa Tykha

Resumen


Este artículo analiza los aspectos comunicativos de la lengua ucraniana en las redes sociales, en el marco de los procesos más amplios de adaptación lingüística y de formación de la identidad cultural. El objetivo del estudio es rastrear las tendencias en el comportamiento lingüístico de los usuarios ucranianos y sistematizar nuevas formas de discurso multimodal en un entorno glocal. La metodología combina la lingüística de corpus, el análisis del discurso multimodal y el análisis crítico de los textos en redes sociales. La base empírica consta de 40 publicaciones y comentarios auténticos en ucraniano, publicados en 2025 en Instagram, Facebook y Twitter. Los resultados destacan tres procesos lingüísticos y cognitivos clave: la comprensión del habla, con preferencia por la acronimización (35%), la creolización del texto mediante el uso expresivo de emojis (42%) y la integración semántica multimodal en modelos congruentes (48%). El análisis lingüístico y cultural identificó marcadores de glocalización: específicos
nacionales (30%), discursivo-profesionales (28%) y generacionales-subculturales (25%). La tipología de estrategias comunicativas reveló cinco tipos principales, entre los cuales predominan las estrategias informativas (30%) y fáticas (25%). El estudio demuestra el desarrollo de nuevas capacidades lingüísticas y cognitivas entre los usuarios, al tiempo que ilustra la dinámica de la ucranización digital. Muestra cómo las tendencias digitales
globales se adaptan culturalmente a los códigos lingüísticos locales ucranianos, reforzando la identidad y la comunidad.


Palabras clave


Inglés; redes sociales; vocabulario; aspecto linguocognitivo; aspecto lingüístico-cultural; dinámica de la norma lingüística

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Referencias


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